Design, direction & systems — for cultural producers

Every complex program needs a partner who can hold it all.Design, direction, and the systems that keep it running — Miami, Washington DC, and beyond.

Querida Parchita Studio designs and directs multi-day, multi-partner programs — then builds the systems that let every partner keep working together once we hand it off.

Con intención
Who this is for

You're not planning an event. You're holding a program together.

Multiple partners. Multiple days. Moving pieces no one person can hold alone — and a team that's backlogged trying to hold them anyway.

You're a fit if

  • Your program has multiple partners, days, or venues — no single person can hold it all.
  • Your team is backlogged, trying to run the program and coordinate it at the same time.
  • You need someone who can take the whole thing off your plate, not just show up day-of.
  • What's keeping you up at night is coordination, not creativity.

We're not the right fit if

  • You want a corporate events vendor with no stake in the culture or community the program serves.
  • You're looking for a single-day, single-vendor gig with no partners to coordinate.
  • You need someone else to make the creative calls, not just carry them.
What we do

Two ways we hold a program together.

Most partners bring you in for one. We hand you both — the multi-partner program itself, designed and directed end to end, and the systems that let it run without you in the room.

01 Design & Direction

We design and direct the multi-day, multi-partner show itself — the genuinely complicated kind, across multiple venues and stakeholders, with no single person holding it all.

  • Run-of-show and program design
  • Partner, talent, and stakeholder coordination
  • Team selection, training, and volunteer management
  • Live facilitation, MC, and floor management
27 sessions, 3 venues, 18-person team — DC/DOX Reality Check Forum
See Design & Direction work
02 Systems

The unglamorous half, built to last after we leave. We turn one-off programs into repeatable systems — and build the lightweight tools that make them smarter.

  • Onboarding and training platforms
  • Performance dashboards and ticketing analysis
  • Data-informed scheduling and audience decisions
  • Companion apps and internal tools (built with AI)
Motion Flix — the internal training and event-operations platform we built for Motion Social
See Systems work
In their words

“Her confidence and enthusiasm were palpable, transforming the energy in the room. Her presence encouraged robust discussions and inspired attendees to participate actively. Isa brings this infectious joy, energy, and ease to every situation. She is a natural leader and a deeply passionate, generous colleague with a gift for fostering community.”

Sky SitneyDirector, DC/DOX Festival

“Any event like a film festival will have many moving parts and unexpected surprises, and Isa was a solid rock throughout the entire weekend—leading volunteers, interfacing with panelists & venue staff, and managing the venue’s A/V needs—the entire leadership team knew she had the program handled, and I’m thankful for the delightful experience of working with such a kind and thoughtful woman!”

Claire SeatonOperations Manager, DC/DOX Festival

“It was a pleasure to have Isa as my manager during the 2025 DC/DOX Film Festival. Overseeing three rooms is no small task, but Isa made it look effortless. Her great communication was the backbone of the entire operation. She proved to be a tremendous advocate for her teams, proactively securing the resources and information we needed to function smoothly and successfully.”

Gaia JacobsTheatre Manager, DC/DOX Festival

“You would be lucky to have Isa on your team! Whatever Isa puts her mind to, she delivers above + beyond on. Isa is incredibly determined and has a team-first mentality.”

Ben SchechterDirector, What The Dance

“Isa’s ability to connect with people and create a positive learning environment was remarkable. It was a joy to work with her, and I highly recommend her for any future work opportunities.”

Juan ReynosoStudio Manager, Salsa With Silvia

“Thank you for pushing me to make the decisions that were ultimately the right ones.”

Arathi Govind, Ph.D.Program Manager, The Redford Center
Selected work

Rooms we've built.

Three programs where the design, the direction, or the systems did the heavy lifting.

A panel on stage at the DC/DOX Reality Check Forum
Design & Direction Reality Check Forum

The flagship. We design and direct the forum track of a four-day documentary festival in Washington, DC — 27 sessions across three venues, a team of 18, and an AI-built dashboard that turned three years of ticketing into scheduling decisions.

Washington, DC · 2024–present
Community members in conversation at a Pana Social Miami Connectors meet
Design & Direction Pana Social

A recurring community-partner series in Miami. The studio designs and directs it; the floor gets facilitated in real time — bringing local organizers into one room and keeping the conversation moving.

Miami · recurring editions
A styled lounge at the Motion Social Miami Music Week event
Design & Direction Motion Social

A Miami Music Week event at Forma for 80+ residents and attendees, with a companion AI app that ran the interactive playlist. It's also the program that led to Motion Flix — the systems build above.

Miami · 2024–present
Isabella Martinez-Aleman, founder of Querida Parchita Studio
Why "Querida Parchita"

We are all reaching for something.

For me it was the passionfruit — the parchita — hanging high up the wall of my back garden as a kid. Your parchita is the thing that leads you toward joy, or liberty, or justice. We build the rooms where people reach for theirs.

Have a program that needs holding together?

Tell us what you're running. First call is free, and it's the fastest way to find out if we're the right partner for it.